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The march 2017 advertiser revolt on, popularly known as the adpocalypse, introduced widespread and radical changes on the platform’s policies related to the moderation of content, their ‘monetisability’ and the terms of the relationship between creators and the platform. After a viral medium post drew attention to this long standing and pervasive issue, took action, proudly announcing on november 27 that it had “terminated more than 270 accounts and removed. since then, a boycott of by major brands has forced to re adjust their monetization rules, which now has certain creators feeling the burn. It’s been a few months since the infamous “adpocalypse” began heating up. then in a further update, announced that even if creators.
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after vox host carlos maza successfully pressured into demonetizing comedian steven crowder, introduced new “hate speech” rules which triggered a new adpocalypse that many are dubbing the #voxadpocalypse. It’s been a turbulent 24 hours for creators. Roberto blake, a popular creator on and commentator, tweeted that watson’s ongoing crusade - including multiple livestreams and calls for people to boycott - is only causing more. the first adpocalypse can be traced back to august 2016 after dramatically shifted their focus towards "family friendly" content, affecting many channels with adult audiences and undertones including philip defranco. The adpocalypse is a site wide term coined in early 2017 to describe the mass advertiser boycotts and withdrawals on.